Klaviyo partners with Faraday to power predictions and personalize marketing

Faraday is able to offer our mutual clients a fully integrated experience with Klaviyo, letting users take predictive and personalized marketing to the next level by enhancing Klaviyo’s Listen, Analyze, and Act features with AI-driven personas and predictions from Faraday.

Klaviyo partners with Faraday to power predictions and personalize marketing

We are excited to announce that Faraday is an official Klaviyo technology partner!

Klaviyo is a leader in marketing automation known for accelerating revenue for online businesses using the channels they own like email, web and mobile. Through this partnership, Faraday is able to offer our mutual clients a fully integrated experience with Klaviyo, letting users take predictive and personalized marketing to the next level by enhancing Klaviyo’s Listen, Analyze, and Act features with AI-driven personas and predictions from Faraday.

klaviyo and faraday integration

We do this by combining Klaviyo’s behavioral data, such as email opens and clicks, with the Faraday Identity Graph, which contains hundreds of demographic, financial, lifestyle, and property attributes on over 270 million U.S. consumers. This combined data is used to train the machine learning algorithms that let us generate quantitative personas and propensity scores, which are then seamlessly pushed back to Klaviyo on a real-time or scheduled basis.

klaviyo faraday list and segments screenshot

Visit our partner page to learn more and get started!