New Faraday Personas & Insights app for Shopify
"This app is incredible. I used Google Analytics, I used other apps, but the level of customer insights you get from Faraday is a complete game-changer..."
Read moreAI in marketing
A collection of 6 posts
Customer data transforms marketing strategies at traditional financial institutions
The hype around customer data right now isn't overblown — it supports smarter strategic decisions and lets marketers deliver more relevant experiences throughout their customers' journeys.
Read more
What is predictive geospatial analysis, and how does it impact location-based marketing initiatives?
Location is a pivotal component of an effective omnichannel strategy — the challenge is identifying where your investments will yield the greatest returns for your business. Location intelligence refers to a suite of geospatial analysis techniques enhanced with predictive customer insights.
Read more
How customer-centric marketers use machine learning
As competition increases and as ad space gets more crowded, consumers have more choices of businesses to engage with, making machine learning critical to efficiently reaching and engaging your customers.
Read more
PRESS RELEASE - State of Vermont chooses Faraday to optimize targeted marketing campaigns
Faraday is pleased to announce a strategic contract with the State of Vermont to use their platform to drive more interest and engagement in people looking to relocate to Vermont.
Read more
Customer Spotlight: How Peacock Alley began their journey to an AI-driven growth strategy
"...as a brand, we are always interested in understanding what makes our customers tick and finding ways to attract new customers."
Read more