Articles related to B2C marketing from the team that helps B2C companies build and defend revenue with AI.
Legacy retailers have to adapt quickly and intelligently to the changing retail landscape, from personalizing in-store experiences to bridging the gap between their e-commerce and retail operations.
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What will really seal the deal on these subscription offerings for any brand, though, is being able to identify and prioritize high-value leads.
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Faraday is pleased to announce a new technology partnership with Poplar, a direct mail platform.
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"This app is incredible. I used Google Analytics, I used other apps, but the level of customer insights you get from Faraday is a complete game-changer..."
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Join Faraday at SPI 2019 for a 1-on-1 demo of our AI Platform and to hear how we've been helping solar companies grow intelligently since 2012.
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The use of third-party data isn't new, but it's becoming a necessity as businesses shift to a customer-centric approach. Marketers everywhere are realizing that first-party data is only the tip of the iceberg when it comes to understanding their customers.
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As competition increases and as ad space gets more crowded, consumers have more choices of businesses to engage with, making machine learning critical to efficiently reaching and engaging your customers.
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Considerations for B2C marketers thinking about using AI. Establish clear goals, get your data in order, and choose the right implementation approach.
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For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.
Read more![AI for a better B2C acquisition strategy [3 advantageous applications]](/content/images/size/w600/2018/08/ai_for_b2c_acquisition-4.png)
More customers, more problems? That doesn't sound right Traditionally, customer acquisition strategies were guided by industry best practices and experiential knowledge held by an organization’s executives and senior-level individuals. Sometimes these strategies were successful, sometimes they were not. Success was primarily determined by the return on investment (ROI) for
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If you've got your finger on the pulse of your business, you know you need to adopt AI sooner than later. While commercial AI adoption is on the rise, there's still time to catch up and get ahead of the curve with "off-the-shelf", or turnkey AI solutions. Where do you
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You've probably noticed the growing buzz around AI and ML. You've likely done some research into the field, read some AI success stories, and believe that artificial intelligence is more than just a buzzword. Sound like you? Good, you're totally on the right path! So is all the hype true?
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Update: We've consolidated our customer lifecycle optimization series into a single article so you don't have to jump between articles to get the info you need. Check it out here: What is customer lifecycle optimization and how does it work?
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Update: We've consolidated our customer lifecycle optimization series into a single article so you don't have to jump between articles to get the info you need. Check it out here: What is customer lifecycle optimization and how does it work?
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Update: We've consolidated our customer lifecycle optimization series into a single article so you don't have to jump between articles to get the info you need. Check it out here: What is customer lifecycle optimization and how does it work?
Read more