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Articles related to B2C marketing from the team that helps B2C companies build and defend revenue with AI.
Third-party data in marketing: Why it's important and how to protect consumers' privacy
The use of third-party data isn't new, but it's becoming a necessity as businesses shift to a customer-centric approach. Marketers everywhere are realizing that first-party data is only the tip of the iceberg when it comes to understanding their customers.
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How customer-centric marketers use machine learning
As competition increases and as ad space gets more crowded, consumers have more choices of businesses to engage with, making machine learning critical to efficiently reaching and engaging your customers.
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How Peacock Alley began their journey to an AI-driven growth strategy: an interview with Peacock Alley's Head of eCommerce and Digital Marketing
"...as a brand, we are always interested in understanding what makes our customers tick and finding ways to attract new customers."
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Is your marketing team AI-ready? 3 considerations for consumer marketers
Considerations for B2C marketers thinking about using AI. Establish clear goals, get your data in order, and choose the right implementation approach.
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What is customer lifecycle optimization and how does it work?
For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.
Read more![AI for a better B2C acquisition strategy [3 advantageous applications]](/content/images/size/w600/2018/08/ai_for_b2c_acquisition-4.png)
AI for a better B2C acquisition strategy [3 advantageous applications]
More customers, more problems? That doesn't sound right Traditionally, customer acquisition strategies were guided by industry best practices and experiential knowledge held by an organization’s executives and senior-level individuals. Sometimes these strategies were successful, sometimes they were not. Success was primarily determined by the return on investment (ROI) for
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Operationalize AI quickly and cost-efficiently with turnkey solutions
If you've got your finger on the pulse of your business, you know you need to adopt AI sooner than later. While commercial AI adoption is on the rise, there's still time to catch up and get ahead of the curve with "off-the-shelf", or turnkey AI solutions. Where do you
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Where do you stand in the current AI landscape?
You've probably noticed the growing buzz around AI and ML. You've likely done some research into the field, read some AI success stories, and believe that artificial intelligence is more than just a buzzword. Sound like you? Good, you're totally on the right path! So is all the hype true?
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Optimize your marketing outreach with AI-powered audience expansion
Update: We've consolidated our customer lifecycle optimization series into a single article so you don't have to jump between articles to get the info you need. Check it out here: What is customer lifecycle optimization and how does it work?
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Lifecycle mapping: uncovering rich, predictive data sources
Update: We've consolidated our customer lifecycle optimization series into a single article so you don't have to jump between articles to get the info you need. Check it out here: What is customer lifecycle optimization and how does it work?
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What is customer lifecycle optimization (CLO) and why is data essential to the process?
Update: We've consolidated our customer lifecycle optimization series into a single article so you don't have to jump between articles to get the info you need. Check it out here: What is customer lifecycle optimization and how does it work?
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