New Faraday Personas & Insights app for Shopify
"This app is incredible. I used Google Analytics, I used other apps, but the level of customer insights you get from Faraday is a complete game-changer..."
Read moreCustomer insights
A collection of 6 posts
Customer insight fundamentals: Building a framework for access and activation
If you’re going to make an investment in machine learning and seek actionable insights from your customer data, you need to approach the effort strategically.
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Customer insight fundamentals: Understand your customer data to make better predictions
Most data scientists practice some version of what could be called a data survey; the goal is to surface meaningful patterns, gaps, and anomalies with an eye toward prediction.
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Customer insight fundamentals: Data requirements for Customer Insights Reports
The rule of thumb is the more data the better. The more information our models can train off of, or the larger data set to glean insights from will allow for much more meaningful results versus just being based on a random or predetermined set of data.
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Consider broader changes in your customer data when adjusting your SEO/SEM tactics
As consumers’ spending habits change, companies will see shifts in their customer base... The ability to quickly identify and act on these big-picture changes is just as important as adapting to changes in the more granular aspects of their marketing strategy.
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Strengthening customer relationships during times of economic uncertainty
During times of economic uncertainty, consumer spending inevitably slows. While most companies feel the direct impact, these changes can present opportunities for brands to strengthen relationships with their customers.
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