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Data discovery

A collection of 3 posts

Customer insight fundamentals: Understand your customer data to make better predictions
10 Jul 2020 • 3 min read

Customer insight fundamentals: Understand your customer data to make better predictions

Most data scientists practice some version of what could be called a data survey; the goal is to surface meaningful patterns, gaps, and anomalies with an eye toward prediction.

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Customer insight fundamentals: Data requirements for Customer Insights Reports
30 Jun 2020 • 3 min read

Customer insight fundamentals: Data requirements for Customer Insights Reports

The rule of thumb is the more data the better. The more information our models can train off of, or the larger data set to glean insights from will allow for much more meaningful results versus just being based on a random or predetermined set of data.

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What is customer lifecycle optimization and how does it work?
23 Aug 2018 • 4 min read

What is customer lifecycle optimization and how does it work?

For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.

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Faraday

Solutions
  • Customer Insights Understand your customers
  • Customer Acquisition Acquire the right customers
  • Customer Engagement Expand your customer LTV
  • Personalization at Scale Personalize every experience
  • Location Intelligence Uncover lucrative locations
Customers
  • Direct-to-consumer Brand innovators
  • Financial services Banks, CUs, fintechs
  • Home services Energy, security, & more
  • Mobility Automotive & future tech
Platform
  • Overview End-to-end AI
  • Reach Predictive targeting
  • Inform Real-time scoring
  • Monitor Customer scoring
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  • Integrations & API 260+ connected services
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Company
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