AI, startup hacks, and engineering miracles from your friends at Faraday

Faraday showcases AI platform at Solar Power International 2019

Alexis Hughes on

SPI 2019 and Faraday image

We're excited to announce that we'll be attending Solar Power International this September. Having gotten our start in solar, our end-to-end machine learning platform has been helping innovative residential solar companies grow and market their services more effectively since 2012.

This year we'll be offering one-on-one demos of the Faraday AI Platform. Stop by to see how enriched consumer data and predictive machine learning can help you identify the best new leads and better engage your current customer base.

Our platform supports your omnichannel strategy — from digital marketing to canvassing initiatives to direct mail campaigns — by leveraging enriched consumer data on the household level that lets you target customers who live in homes most suitable for solar. This data, used with AI-driven geospatial intelligence and real-time lead scoring, puts the best-fit leads in front of your team.

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If you plan to be at SPI this year, make sure to stop by booth 5632 for a one-on-one look at the platform. You can learn more about Faraday and book an appointment with us in advance here.

Live demo at FinovateFall 2019

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finovatefall and faraday

Faraday is excited to present a live demo on the main stage at FinovateFall 2019. With over 75 live demos, upwards of 120 speakers, and an impressive AI Summit, how you're leveraging data and machine learning to grow and market your financial solutions is a hot topic this year.

As the fintech space continues to evolve, delivering relevant, personalized experiences at scale is crucial to winning and retaining valuable customers. We're excited to showcase how Faraday can help you reach lookalike audiences across your online and offline channels, prioritize and personalize nurture campaigns in real time, deliver relevant product recommendations at every touchpoint, and proactively re-engage churn-prone customers.

If you're heading to FinovateFall this year, make sure to catch our live demo and stop by our booth for a deeper dive into the platform.

Interesting sessions on data and AI

With so many innovative minds presenting this year at FinovateFall, there are a few sessions we have our eyes on.

Faraday helps companies optimize consumer outreach and engagement across the customer lifecycle with AI-driven insights and predictions. Our end-to-end machine learning platform integrates with your customer data sources, learns from past successes and failures, and delivers powerful predictive insights to all your marketing and sales systems.

Finovate is a global conference series focused on financial services technology. Held in six locations — London, San Francisco, New York, Singapore, Dubai, and Cape Town — it offers live product demos, fast-paced content, and high-impact networking. The event is organized by KNECT365. For more information about the events or to view videos of previous demos and presentations, please visit finovate.com.

Faraday COO joins the Fintech Panel on Practical AI Use Cases at the 2018 Symitar Educational Conference

Perry McDermott on

The Symitar Educational Conference

Symitar, a division of Jack Henry & Associates, is the recognized leader in core data processing and ancillary technology solutions for U.S. credit unions.

The annual Symitar Educational Conference (SEC) showcases industry-leading technologies through educational classes, roundtables, and tech leader panel sessions.

The Fintech Panel on Practical AI Use Cases

The Fintech Panel on Practical AI Use Cases aims to cut through all the hype about AI by exploring real-world applications of AI and how they're benefiting credit unions. Here are a few discussion points that will be covered by the panelists:

  • What is AI (beyond the textbook definition)?
  • What problems is it solving for credit unions?
  • What are the requirements for AI to work well?
  • Where is AI heading?

The panel will take place at 9:45 AM on August 30th, 2018.

The panelists

We're excited to announce that Faraday COO, Rob Trail, will join the panel to share his insights on how credit unions are leveraging big data and AI to optimize target outcomes across their member lifecycles.

Rob will be joined by Clinc VP, Himi Khan, and Infosys Senior Director of Client Services, Ponsi Sundaram. If AI is on your radar, you won't want to miss this panel.

Get the case study below to see how Mid Hudson Valley Federal Credit Union uses AI to acquire new members and personalize member experiences.


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How B2C companies overcome machine learning barriers with Faraday

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Overcome machine learning barriers

Diminishing barriers to entry for machine learning

Thanks to major improvements in computing power and network speed over the last decade, the barriers to leveraging machine learning have diminished significantly. We’re now seeing a wealth of companies fundamentally changing their industries with innovative data-driven processes optimized with advanced machine learning algorithms.

Common challenges in successful operationalization of machine learning

While machine learning is more accessible than ever before, several companies still struggle to successfully operationalize the technology for a number of reasons.

  • Machine learning requires huge datasets to be successful. Companies often lack the volume, breadth, or depth of data needed, so they have to purchase 3rd party data which gets pretty expensive.
  • Companies that have the right data still need data scientists and machine learning experts to clean and organize the data, define desired outcomes, and write queries to tell the machine learning engine what to look for. These individuals are in high demand and salaries are through the roof.
  • Building accurate models is just the first major hurdle. Once models are built, engineers must develop systems to feed predictions to various destinations and track their accuracy to further refine the models.
  • Due to the scarcity of talent, companies struggle to apply their resources to all business functions. Data science teams have lengthy backlogs and tend to prioritize optimizing complex back-office processes like demand forecasting and supply chain management. Consumer-facing functions like marketing, sales, and customer experience are generally lower priorities when allocating machine learning resources, despite their immediate impacts on revenue.

How Faraday helps B2C companies overcome these challenges

We understand that acquiring, managing, and implementing the resources and processes needed to operationalize machine learning can be daunting, so we bundled it all up into a simple, user-friendly platform designed for non-data scientists. With the Faraday platform, B2C companies have access to:


"Thanks to Faraday, 1 in 3 of our sales is coordinated using AI" – Chief Product Officer, Burrow.

Learn more about the process here:

How to grow revenue with AI in 5 easy steps