Using spatial aggregation and consumer predictions to analyze markets
A fundamental part of location intelligence, spatial aggregation combines individuals into groups and generalizes information about them.
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Articles related to location intelligence from the team that helps B2C companies build and defend revenue with AI.
How legacy retail can compete with DTC disruptors
Legacy retailers have to adapt quickly and intelligently to the changing retail landscape, from personalizing in-store experiences to bridging the gap between their e-commerce and retail operations.
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What is predictive geospatial analysis, and how does it impact location-based marketing initiatives?
Location is a pivotal component of an effective omnichannel strategy — the challenge is identifying where your investments will yield the greatest returns for your business. Location intelligence refers to a suite of geospatial analysis techniques enhanced with predictive customer insights.
Read more![AI for a better B2C acquisition strategy [3 advantageous applications]](/content/images/size/w600/2018/08/ai_for_b2c_acquisition-4.png)
AI for a better B2C acquisition strategy [3 advantageous applications]
More customers, more problems? That doesn't sound right Traditionally, customer acquisition strategies were guided by industry best practices and experiential knowledge held by an organization’s executives and senior-level individuals. Sometimes these strategies were successful, sometimes they were not. Success was primarily determined by the return on investment (ROI) for
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