
Using spatial aggregation and consumer predictions to analyze markets
A fundamental part of location intelligence, spatial aggregation combines individuals into groups and generalizes information about them.
Read moreArticles related to location intelligence from the team that helps B2C companies build and defend revenue with AI.
A fundamental part of location intelligence, spatial aggregation combines individuals into groups and generalizes information about them.
Read moreLegacy retailers have to adapt quickly and intelligently to the changing retail landscape, from personalizing in-store experiences to bridging the gap between their e-commerce and retail operations.
Read moreLocation is a pivotal component of an effective omnichannel strategy — the challenge is identifying where your investments will yield the greatest returns for your business. Location intelligence refers to a suite of geospatial analysis techniques enhanced with predictive customer insights.
Read moreMore customers, more problems? That doesn't sound right Traditionally, customer acquisition strategies were guided by industry best practices and experiential knowledge held by an organization’s executives and senior-level individuals. Sometimes these strategies were successful, sometimes they were not. Success was primarily determined by the return on investment (ROI) for
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