Articles related to location intelligence from the team that helps B2C companies build and defend revenue with AI.
Location is a pivotal component of an effective omnichannel strategy — the challenge is identifying where your investments will yield the greatest returns for your business. Location intelligence refers to a suite of geospatial analysis techniques enhanced with predictive customer insights.
Read more![AI for a better B2C acquisition strategy [3 advantageous applications]](/content/images/size/w600/2018/08/ai_for_b2c_acquisition-4.png)
More customers, more problems? That doesn't sound right Traditionally, customer acquisition strategies were guided by industry best practices and experiential knowledge held by an organization’s executives and senior-level individuals. Sometimes these strategies were successful, sometimes they were not. Success was primarily determined by the return on investment (ROI) for
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