3 ways to improve your lead scoring strategy
At Faraday, we employ lead scoring to help brands efficiently reach the best prospects. These are some of the practices we’ve found to be helpful when scoring leads.
Read moreReal-time scoring
Articles related to real-time scoring from the team that helps B2C companies build and defend revenue with AI.
Iterable and Faraday partner up to power predictive growth marketing
The integration helps enhance the user’s ability to segment leads and customers based on their predicted likelihood to purchase specific products, projected lifetime value, and/or their persona cohort.
Read more![AI for a better B2C acquisition strategy [3 advantageous applications]](/content/images/size/w600/2018/08/ai_for_b2c_acquisition-4.png)
AI for a better B2C acquisition strategy [3 advantageous applications]
More customers, more problems? That doesn't sound right Traditionally, customer acquisition strategies were guided by industry best practices and experiential knowledge held by an organization’s executives and senior-level individuals. Sometimes these strategies were successful, sometimes they were not. Success was primarily determined by the return on investment (ROI) for
Read more