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Real-time scoring

Articles related to real-time scoring from the team that helps B2C companies build and defend revenue with AI.

3 ways to improve your lead scoring strategy
7 Aug 2020 • 3 min read

3 ways to improve your lead scoring strategy

At Faraday, we employ lead scoring to help brands efficiently reach the best prospects. These are some of the practices we’ve found to be helpful when scoring leads.

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Iterable and Faraday partner up to power predictive growth marketing
3 Oct 2019 • 1 min read

Iterable and Faraday partner up to power predictive growth marketing

The integration helps enhance the user’s ability to segment leads and customers based on their predicted likelihood to purchase specific products, projected lifetime value, and/or their persona cohort.

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AI for a better B2C acquisition strategy [3 advantageous applications]
3 Aug 2018 • 4 min read

AI for a better B2C acquisition strategy [3 advantageous applications]

More customers, more problems? That doesn't sound right Traditionally, customer acquisition strategies were guided by industry best practices and experiential knowledge held by an organization’s executives and senior-level individuals. Sometimes these strategies were successful, sometimes they were not. Success was primarily determined by the return on investment (ROI) for

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Faraday

Solutions
  • Customer Insights Understand your customers
  • Customer Acquisition Acquire the right customers
  • Customer Engagement Expand your customer LTV
  • Personalization at Scale Personalize every experience
  • Location Intelligence Uncover lucrative locations
Customers
  • Direct-to-consumer Brand innovators
  • Financial services Banks, CUs, fintechs
  • Home services Energy, security, & more
  • Mobility Automotive & future tech
Platform
  • Overview End-to-end AI
  • Reach Predictive targeting
  • Inform Real-time scoring
  • Monitor Customer scoring
  • Optimize Automated AI pipeline
  • Integrations & API 260+ connected services
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Company
  • Overview Who we are
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  • Partners Become a partner
  • Privacy What we believe in
  • Our focus Committed to B2C
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