The hype around customer data right now isn't overblown — it supports smarter strategic decisions and lets marketers deliver more relevant experiences throughout their customers' journeys.
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Faraday is able to offer our mutual clients a fully integrated experience with Klaviyo, letting users take predictive and personalized marketing to the next level by enhancing Klaviyo’s Listen, Analyze, and Act features with AI-driven personas and predictions from Faraday.
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At Faraday, we employ lead scoring to help brands efficiently reach the best prospects. These are some of the practices we’ve found to be helpful when scoring leads.
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If you’re going to make an investment in machine learning and seek actionable insights from your customer data, you need to approach the effort strategically.
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Most data scientists practice some version of what could be called a data survey; the goal is to surface meaningful patterns, gaps, and anomalies with an eye toward prediction.
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The rule of thumb is the more data the better. The more information our models can train off of, or the larger data set to glean insights from will allow for much more meaningful results versus just being based on a random or predetermined set of data.
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To scale revenue and drive profitability, companies need to shift their focus to improving retention rates and increasing the average lifetime value of their customers.
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As the first step of building out a loyal customer base, customer acquisition is a high priority for marketing teams. This article explores four ways you can leverage data science to extend your acquisition spend farther to build a loyal customer base.
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Combining Faraday’s AI-driven predictions with the strength of Engage’s targeted insights and actions will allow our clients to quickly gain a deeper understanding of key customer segments, increasing customer engagement and institutional growth through relevant communications.
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As consumers’ spending habits change, companies will see shifts in their customer base... The ability to quickly identify and act on these big-picture changes is just as important as adapting to changes in the more granular aspects of their marketing strategy.
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During times of economic uncertainty, consumer spending inevitably slows. While most companies feel the direct impact, these changes can present opportunities for brands to strengthen relationships with their customers.
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Discussing everything from choice subscription platforms to how these professionals got their starts in their industries, there were a few key takeaways we’d love to share.
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The integration helps enhance the user’s ability to segment leads and customers based on their predicted likelihood to purchase specific products, projected lifetime value, and/or their persona cohort.
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Join Faraday at SPI 2019 for a 1-on-1 demo of our AI Platform and to hear how we've been helping solar companies grow intelligently since 2012.
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Faraday is excited to present a live demo on the main stage at FinovateFall 2019.
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