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Consumer predictions every brand should be using in 2021
22 Jan 2021 • 4 min read

Consumer predictions every brand should be using in 2021

With so many platforms boasting new predictive capabilities, how do you know which ones your brand should really be investing in? Let these categories be your guide as you consider how prediction can help your business work smarter this year.

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Interior Define customer spotlight: Providing accessible, innovative interior design experiences
15 Jan 2021 • 2 min read

Interior Define customer spotlight: Providing accessible, innovative interior design experiences

Interior Define makes interior design guidance and execution readily accessible, providing more people than ever the opportunity to have professional assistance in curating their homes.

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Using spatial aggregation and consumer predictions to analyze markets
12 Jan 2021 • 3 min read

Using spatial aggregation and consumer predictions to analyze markets

A fundamental part of location intelligence, spatial aggregation combines individuals into groups and generalizes information about them.

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How legacy retail can compete with DTC disruptors
7 Jan 2021 • 6 min read

How legacy retail can compete with DTC disruptors

Legacy retailers have to adapt quickly and intelligently to the changing retail landscape, from personalizing in-store experiences to bridging the gap between their e-commerce and retail operations.

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K-means clustering: Finding the optimal number of personas
16 Dec 2020 • 3 min read

K-means clustering: Finding the optimal number of personas

Our clients expect that their persona groups won't shift every time they convert a lead. This is why we are currently researching a new method for determining the optimal number of personas, which focuses on the stability of the persona group.

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K-means clustering: Developing customer personas
8 Dec 2020 • 3 min read

K-means clustering: Developing customer personas

K-means clustering is an unsupervised clustering algorithm that dates back to 1957. At Faraday, we use this algorithm to target the optimal number of personas hidden within your data.

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How to reduce audience overlap and expand your brand reach
3 Dec 2020 • 2 min read

How to reduce audience overlap and expand your brand reach

Audience overlap costs marketers valuable opportunities to reach leads. We've seen a significant reduction in overlap between Faraday's custom audiences (from our third-party consumer database) and Facebook Lookalike audiences.

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Homie customer spotlight: Changing the way we buy and sell homes
12 Nov 2020 • 2 min read

Homie customer spotlight: Changing the way we buy and sell homes

Homie’s mission is to make homeownership easy, affordable, and accessible to all. To date, they estimate they’ve saved their clients over $61MM.

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Using data science to predict customer value
10 Nov 2020 • 2 min read

Using data science to predict customer value

Knowing the expected lifetime spend of new customers fundamentally informs retention efforts.

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Smart home subscription models depend on prediction
5 Nov 2020 • 2 min read

Smart home subscription models depend on prediction

What will really seal the deal on these subscription offerings for any brand, though, is being able to identify and prioritize high-value leads.

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DiversyFund customer spotlight: Using data science to democratize real estate investment
3 Nov 2020 • 2 min read

DiversyFund customer spotlight: Using data science to democratize real estate investment

In an age of increasing economic inequality, DiversyFund is using technology and regulatory advancements to open up new avenues of wealth generation for everyday Americans.

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Hatch Collection: Growing a loyal audience with honest storytelling and the right channel mix
29 Oct 2020 • 15 min read

Hatch Collection: Growing a loyal audience with honest storytelling and the right channel mix

We face a challenge not only as a luxury brand, but also as a brand that has a very specific audience on top of that: women who are pregnant, are planning to be pregnant, or just gave birth.

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Poplar partners with Faraday to personalize direct mail marketing
28 Oct 2020 • 1 min read

Poplar partners with Faraday to personalize direct mail marketing

Faraday is pleased to announce a new technology partnership with Poplar, a direct mail platform.

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New Faraday Personas & Insights app for Shopify
22 Oct 2020 • 3 min read

New Faraday Personas & Insights app for Shopify

"This app is incredible. I used Google Analytics, I used other apps, but the level of customer insights you get from Faraday is a complete game-changer..."

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The weighted scale: Mitigating implicit bias in data science
20 Oct 2020 • 3 min read

The weighted scale: Mitigating implicit bias in data science

An algorithm contains the biases of its builder. At Faraday, we have a handful of approaches we use to minimize these effects at each level of our machine learning pipeline.

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